Brooks Koepka’s wife, Jena Sims, found herself at the center of online controversy during the 2026 Masters not for anything her husband did on the course, but for what she chose to wear off it.
The model and influencer drew widespread attention after showcasing a bold, Masters-themed outfit that didn’t sit well with many traditional golf fans.
Sims embraced the tournament’s signature green aesthetic, wearing a custom outfit that quickly went viral across social media platforms like Instagram and TikTok.
While some appreciated the creativity, a large portion of fans criticized her look, arguing that it didn’t align with the conservative and prestigious atmosphere typically associated with Augusta National.
The backlash wasn’t limited to fashion alone. Some users also pointed out that Sims appeared to be using her phone on the grounds something that is strictly restricted for regular attendees at The Masters.
Comments flooded her posts, with many urging her to dress more appropriately for such a historic event. Others expressed annoyance at what they described as the “modern influencer culture” clashing.
However, Sims didn’t stay silent. She quickly responded to the criticism, defending both her outfit and her experience at the event.
Her response only added fuel to the discussion, with some supporting her confidence while others doubled down on their criticism. Meanwhile, Koepka’s performance at the tournament took a backseat viral moment.
In the end, the situation reflects a broader clash between tradition and modern influence in sports culture where even fashion choices can become headline news.