The star QB did not quite live up to the hype in year 1, but looked like a world beater under new head coach Ben Johnson last season.
The former USC star announced plans to trademark his new nickname, along with a silhouette of his iconic game-winning throw against the Green Bay Packers in the wild card round.
“Williams submitted four trademark applications, two for the Iceman nickname, with one being a unique design, and two for the silhouette of the off-balance throw,” per trademark attorney Josh Gerben.
“Assuming the applications get approved, Williams plans to use both trademarks for footballs, apparel, sunglasses, trading cards, and more.”
This probably wouldn’t have been a problem if there wasn’t already a legendary sports figure nicknamed “Iceman.”
A three-time ABA All-Star and nine-time NBA All-Star, Gervin has been known as the “Iceman” since the 1970s. The four-time NBA scoring champion made his application four days after Williams’ filing.
He argues that he’s the original owner of the moniker. He also says he was under the impression that he already owned the trademark.
The president and CEO of his Gervin Global Management entertainment company said there was some confusion over their attempts to file because of the death of a business associate.
Caleb Williams wanted to trademark “Iceman.” There’s just one problem: a 74-year-old NBA legend has been the Iceman for 50 years.
George Gervin filed his paperwork four days after Williams. Now the young QB has a fight on his hands and this one, he might not win.