The Footage
The video, captured during an ICC T20 World Cup game between the Netherlands and Namibia, shows a vendor pouring what appears to be leftover Thums Up soft drinks from used cups back into a large bottle.
Thums Up, a popular Indian cola brand owned by The Coca-Cola Company, is an official ICC T20 World Cup beverage partner.
The Reaction
“Wow, ‘environmental awareness’ gone wrong, mixing leftover drinks into a single bottle to sell? Are the cups also going to be reused? Disgusting, unsafe, and fraudulent. Fans deserve clean and safe beverages. Hopefully, prompt action follows!” one user commented.
“That’s so disgusting, it’s not even funny,” wrote another.
What’s Next
India and Sri Lanka are co-hosting the T20 World Cup, with Arun Jaitley Stadium serving as one of the primary venues. The stadium authorities and tournament organizers have not yet issued an official response to the video.
Given the viral nature of the footage and the involvement of a major brand like Coca-Cola, pressure is mounting for an investigation and disciplinary action against the vendor.
The Bottom Line
Fans attend sporting events expecting entertainment, excitement, and basic standards of hygiene. This video suggests that at least one vendor failed that standard spectacularly.
Whether you’re at a cricket match in Delhi or a basketball game in Boston.