Just when Kansas City Chiefs fans thought the bye week would be a quiet one, Patrick Mahomes and his wife Brittany Mahomes surprised everyone with an unexpected business move that instantly went viral.
The NFLâs golden couple announced a new partnership with fitness technology giant WHOOP, revealing their limited edition âHis & Hersâ performance bands just days before the Chiefsâ massive AFC clash with the Denver Broncos.
The Mahomeses dropped the news on Instagram with a stylish photoshoot showing off their matching black and silver WHOOP bands. The post read:
âPerformance and partnership. For you and yours now available through WHOOP.â
The post has since been liked tens of thousands of times, with fans and athletes flooding the comments to show support and a few jokingly asking if the bands come with âSuper Bowl mode.â
Big Business Move During Bye Week
While most NFL players use their bye weeks to rest and recharge, Patrick and Brittany clearly had other plans. The coupleâs WHOOP collaboration is being seen as a smart mix of sports, health, and branding, capitalizing on both Patrickâs status as one of the NFLâs top stars and Brittanyâs growing influence in fitness and womenâs sports.
Patrick Mahomes has long been known for his focus on recovery and data driven training. WHOOP, which tracks heart rate variability, sleep cycles, and strain, fits perfectly with his image as a precision athlete whoâs always looking for an edge.
WHOOP released a statement shortly after the reveal, saying:
âThe Mahomes Collection is about balance, strength, and connection both on and off the field.â
Industry analysts say the partnership could be worth millions, as Mahomes joins an elite lineup of WHOOP ambassadors including LeBron James, Michael Phelps, and Rory McIlroy.
From the Field to the Business World
This move adds to the growing Mahomes business empire. Outside of his NFL dominance, Patrick has built partnerships with Adidas, State Farm, Oakley, and Coors Light, and heâs even a minority owner in several Kansas City sports ventures including the Kansas City Royals (MLB) and Sporting KC (MLS).
Brittany Mahomes, meanwhile, has become a major name in womenâs sports as co owner of the Kansas City Current (NWSL). Her team made history this year by opening CPKC Stadium, the first stadium in the world built specifically for a womenâs team.
Even though the Currentâs playoff run ended early, Brittany has continued to expand her footprint in business, fitness, and philanthropy making her a perfect fit for WHOOPâs brand identity.
Mahomes Still Focused on the Game
Despite the off field ventures, Patrick Mahomes remains laser focused on whatâs happening between the lines. After a tough loss to the Buffalo Bills, the Chiefs dropped to 5-4, making their upcoming matchup against the 8-2 Denver Broncos a must win.
Mahomes addressed the media earlier this week, saying:
âWeâve got to learn from our mistakes and come back stronger. Every game matters from here on out.â
The Broncos, led by head coach Sean Payton, have been one of the leagueâs hottest teams. Linebacker Nik Bonitto even threw some shade when asked about the matchup, saying:
âIf you want to run this division, youâve got to go through Kansas City. And thatâs exactly what we plan to do.â
So while Mahomes may be making moves off the field, he knows the real challenge begins Sunday against a Broncos defense ranked top five in sacks.
Fans React to the Announcement
Social media exploded after the Mahomes-WHOOP collaboration was announced. Chiefs Kingdom fans flooded Twitter (X) and Instagram with reactions and as usual, opinions were mixed.
One fan joked:
âMahomes out here selling wristbands while defenses are selling blitz packages.â
Another commented:
âSay what you want, but Patrick and Brittany stay winning on and off the field.â
Others pointed out how the couple continues to merge their personal brand with their public influence.
âItâs not just football anymore itâs lifestyle, health, and entrepreneurship,â one user posted.
A Busy Bye Week For The Mahomes Family
Between business ventures and personal commitments, the Mahomes family didnât exactly take it easy during their bye week. Patrick made headlines again when he returned to Texas Tech University to serve as a guest picker on ESPNâs College GameDay a full circle moment for the Red Raider alum.
Brittany accompanied him, sharing photos from their trip and cheering on Texas Tech as they handed BYU their first loss of the season.
The couple looked relaxed and happy a rare sight in the middle of a long NFL season. And with their new WHOOP collection now available, theyâve managed to keep the spotlight both on and off the field.
Looking Ahead
As Kansas City prepares to face Denver, the Mahomes household has momentum both in business and in football. WHOOPâs partnership is just the latest example of how the couple continues to expand their reach while maintaining their image as Americaâs favorite sports family.
Whether itâs through championship rings or custom fitness bands, Patrick and Brittany Mahomes have mastered the balance of competition, branding, and connection.
Their âHis & Hersâ WHOOP launch isnât just another endorsement itâs a reflection of how the NFLâs most powerful couple keeps winning in every arena they enter.
