Nike Makes Jordans for $16, Sells Them for $180
Air Jordans Only Cost $16 to Make—So Why Are We Still Paying $180+ for Them? The $16 Secret Behind a $180 Sneaker Let’s start with the headline that’s been going viral all over Instagram and Twitter: “Air Jordan 1s only cost Nike around $16 to make.” Sounds crazy, right? Especially when you walk into a sneaker store, see that $180 price tag, and wonder if you’re just paying for hype. Well, that viral claim isn’t exactly fake—but there’s more to the story than meets the eye. The number comes from what looks like a legitimate presentation slide floating around the
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